Pitney Bowes is a global technology company founded in 1920 providing customer information management, location intelligence and mailing and shipping services to over a million people worldwide. As Lead Experience designer at DigitasLBi, I collaborated with creative, UX and strategy teams to develop customer experience initiatives on their e-commerce platform.
A Business Analyst and UX Designer provided wireframes for a software/hardware subscription plan that would link to Pitney Bowes' existing e-commerce experience.
— RESEARCH —
Existing marketing models for tiered software packages (Saas) were researched — all offered 3-5 software-only options. As this particular subscription plan integrated hardware configurations in addition to software, the complexity of choice architecture increased. A common design pattern emerged — free trial packages were often offered as a separate plan, and presented as a call-to-action outside of other purchasing options.
Additional research on best-in-class e-commerce solutions provided guidance for UI and page flow patterns.
— PROTOTYPE —
Iterative wireframes proposed a free trial call-to-action above the fold, separate from tiered pricing plans. Hardware configurations were kept distinct from their dependencies (maintenance plans), and moved to a separate page outside of the offer page. Buy options were prioritized over lease.
— ITERATE —
Reviewing business requirements revealed inconsistencies in the campaign's pricing strategy. Additional adaptations to the requirements documents and prototypes were made.
— REFINE —
High-fidelity designs and finalized copy were demoed in Sketch and Invision.
(click below to demo prototype)
ROLE Experience Lead